The DigiCon Series includes four hands-on workshops that will teach you how to utilize digital tools and platforms to market your business over the next decade. Presented by the Small Business Development Center, each workshop can be taken individually or join them for the entire series. Full series attendees will receive a discount of $67. Each class is limited to 50 people so they can provide individual assistance and answer all questions.
WORKSHOP 2: SOCIAL MEDIA MARKETING
JUNE 23, 2020 | 8:30AM – 12PM
With the exponential growth of social media platforms, Facebook and Instagram have risen to top priority for a comprehensive social media strategy. Facebook Ads Manager provides all the tools necessary for effective, data-driven social media advertising.
In this session, you will learn HOW to:
- Use Facebook Ads Manager to create engaging Facebook and Instagram Ads
- Utilize different ad formats to stand out
- Monitor and revise your ads using data
- Utilize Facebook Pixel to re-market and stay engaged with your target customers