Digicon Workshop: Digital Marketing Analytics

The DigiCon Series includes four hands-on workshops that will teach you how to utilize digital tools and platforms to market your business over the next decade. Presented by the Small Business Development Center, each workshop can be taken individually or join them for the entire series. Full series attendees will receive a discount of $67. Each class is limited to 50 people so they can provide individual assistance and answer all questions.

WORKSHOP 4: DIGITAL MARKETING ANALYTICS
NOVEMBER 10, 2020 | 8:30AM – 12PM
Everything you do in marketing produces insightful and useful data to tell you what’s working and what’s not. Sometimes it only takes a few minor tweaks to website copy or marketing language to mean the difference between thousands of dollars of revenue. Google Analytics is the gold standard for tracking your digital marketing activity and as an added bonus, it’s completely free.

In this session, you will learn HOW to:

• Set up your Google Analytics account correctly to receive the most useful data
• Identify weaknesses in your site that are costing you leads and sales
• Find your most valuable referral sources
• Build recurring reports that automatically give you the specific data you need to make better business decisions