Catalyst Breakout Session - Work Is Fun: How Culture, Curiosity, and Popsicles Built a Beloved Brand

What happens when you take a pushcart, a popsicle, and a belief that work should actually be fun, and build it into one of the South’s most recognizable brands?

In this energizing breakout session, Steve Carse, Co-Founder of King of Pops and author of Work Is Fun, shares the behind-the-scenes story of growing a purpose-driven company that’s just as known for its culture as it is for its flavors. You’ll get a candid look at the highs, lows, and intentional choices that shaped King of Pops into a brand that people buy from and believe in.

Whether you’re building a business, managing a team, or looking to infuse your work with more meaning, this session will challenge how you think about leadership, branding, and what it really means to create a company people love to be part of.

📘 The first 20 registrants will receive a complimentary copy of Steve’s book, Work Is Fun—available on-site at the event.

If you’re ready to rethink your approach to work, leadership, and what success can look like when it’s driven by joy, this session is your invitation.